Job Details

Job Title:
Digital Marketing Specialist

Job Location:
Pooler, Georgia

Salary:
Salary to be discussed

Description:
This position is specifically responsible for developing and overseeing JCB's North American digital marketing activities and online experience across all sales channels and industries. Reporting to the General Manager - Brand Marketing Communications, this position will involve extensive interaction with cross-functional team members in line with JCB's North American business objectives.Responsibilities Include: * Understand the JCB North America marketing plan and the broader marketing intent of JCB globally, and identify and implement aligned and complementary digital marketing solutions.* Oversee and maintain industry leading customer / user digital experience.* Update, maintain and manage content on JCB's North America website to increase the quantity and quality of web visits.* Establish industry leading web presence and engagement to support brand awareness and lead generation targets. * Identify and implement emerging technologies to augment or replace existing online marketing channels to create a competitive advantage for JCB North America.* Lead social media presence and activities to increase reach and engagement with identified target audiences.* Integrate online presence with salesforce.com lead management process, under the direction of the JCB salesforce.com integration specialist. * Develop and oversee industry- and customer-specific lead capture and nurture activities. * Ongoing reporting and performance tracking of all digital marketing activities.* Work with the Channel Marketing team to understand the business priorities and goals of JCB's dealer network. Identify and implement digital marketing solutions to enhance dealer marketing efforts and strengthen and protect the JCB brand.* Align JCB digital media schedule to support and enhance broader JCB marketing efforts in North America.* Liaise with JCB colleagues and PR agencies and advertising agencies to ensure complimentary timing and placement of digital media initiatives.* Website and social media administrator experience.* Demonstrable website development and/or design experience.* Metric set-up experience, and tracking capability; proficiency in Google Analytics.* Digital design capability, with the ability to create new visuals quickly and in adherence to JCB brand standards; proficiency in Adobe Creative Cloud applications (particularly Photoshop and Illustrator). * Strong collaborative, interpersonal and presentation skills, with experience working with and influencing colleagues at all levels.Job Conditions: * Both office environment and occasionally manufacturing/factory environment.* Subject to noise and temperature changes.Basic qualifications:* Associate's Degree in related field required.* Two (2) years of website and social media administrator experience required.* Must have experience with metric set-up and tracking capability; proficiency in Google Analytics.* Must have digital design capability, with the ability to create new visuals quickly and in adherence to JCB brand standards; proficiency in Adobe Creative Cloud applications (particularly Photoshop and Illustrator).* Qualified candidate must pass any drug screens, background checks and any pre-employments tests as applicable. Preferred Qualifications:* Some HTML knowledge preferred.* Knowledge of Salesforce preferred. Physical Requirements:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to:* Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. * The employee is occasionally required to stand and walk. * The employee must frequently lift and/or move up to 10 pounds. * Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Requirements:
Minimum Education: Associates degree/some college
Minimum Experience: 24 Months

Special Requirements:
This job does not have any special requirements.

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